Reported 1 day ago
Investment bank BMO Capital highlights that Alphabet Inc. (GOOG) is improving its customers' return on ad spend (ROAS) due to its AI advancements. After an event hosted by Alphabet, BMO noted that marketers are now earning $6 for every $1 spent on GOOG's search ads. The bank maintains a $200 price target and an Outperform rating, suggesting that as AI implementation expands, ROAS will only increase. BMO also points out that AI aids in targeting audiences more effectively and enhances YouTube's ROAS.
Source: YAHOO