Reported 1 day ago
In a highly competitive holiday season, Target is increasing its advertising spending, especially on platforms like TikTok, but investors remain doubtful about the effectiveness of these efforts. While Target has seen a slight uptick in sales compared to last year, it continues to struggle with market share amid rising competition from Walmart and value-focused retailers. Analysts predict only a modest increase in Target's advertising budget for 2024, and emphasize the need for a long-term strategy to win back price-sensitive customers.
Source: YAHOO