Reported 27 days ago
J.M. Smucker CEO Mark Smucker discusses the company's evolution over its 127-year history, focusing on maintaining authentic heritage while modernizing brands like Jif and Folgers. The strategic marketing shift aims to connect these brands with contemporary culture, leading to significant growth, particularly with products like Uncrustables and Café Bustelo. Despite challenges from competition and economic pressures, Smucker's leadership emphasizes the importance of diverse perspectives within his team to navigate the dynamic consumer goods market.
Source: YAHOO