Reported about 13 hours ago
Jaguar's new rebranding effort and logo, set to be unveiled at Miami Art Week on December 2, have incited backlash online due to a promotional video featuring models in colorful outfits without any cars. Critics, including Elon Musk, questioned the brand's direction and the absence of its luxury car heritage in the marketing. Experts suggest this approach could alienate potential buyers and negatively impact the brand's image amid its transition to electric vehicles.
Source: YAHOO