Reported 9 months ago
In recent years, various convenience stores in Japan have started offering 'more quantity, same price' promotions for a limited period, increasing the portion sizes of their bento boxes, bread, and other food items to attract consumers. However, behind this strategy lies a concerning trend as the Japanese media 'Josei Spa!' reported that the reason for this approach might be due to the fact that convenience store food has become too 'luxurious' for the average person in Japan. Rising prices and stagnant wages have made many people consider even buying from convenience stores as a luxury, except during these special promotional events.
Source: YAHOO