Reported over 1 year ago
The new shopping mall 'Toyosu Senkaku' near the Toyosu Market in Tokyo, which opened on February 1, is bustling with foreign tourists, but the high prices have deterred local customers. Restaurants in Japan are adopting a 'dual pricing' strategy, charging higher prices for foreign tourists while offering discounts to locals. This strategy aims to cater to both customer groups and maximize profits. Leading restaurant chain 'Watami' has seen a 76% increase in sales from foreign tourists by focusing on areas with high tourist demand. However, some businesses like the restaurant 'Seafood Buffet & BBQ Hamayudako' in Shibuya are offering different pricing for Japanese residents and foreign visitors, reflecting the trend of catering to both local and international customers to sustain and expand their business.
Source: YAHOO