Japanese Yen Depreciating! 和泰Cars Kick Off Price Reduction Trend for Imported Cars with New Toyota Camry Launch, Su Chun-hsing Aims for Sales of 6,000 Units

Reported about 1 year ago

At the Toyota Camry new model press conference on July 4, 2024, 和泰 Motors' General Manager Su Chun-hsing announced a price reduction of about 5% for the new generation luxury import sedan Camry amidst the effects of the weakening Japanese yen. The top-tier hybrid version saw a price drop of over NT$100,000 compared to the previous generation. Su emphasized the competitive pricing of the new model targeting sales of over 6,000 units. The price reduction trend for imported cars is linked to the yen depreciation and efforts by 和泰 Motors to secure better deals, with the first batch of orders exceeding 1,000 units and a goal to challenge record sales figures.

Source: YAHOO

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