Reported 12 months ago
Boston Celtics' Jayson Tatum recently signed the richest contract in NBA history, a five-year $315 million supermax deal, yet he won't be using any of that money as agreed with his mother. Tatum has chosen to rely on endorsements and sponsors instead. Despite not touching his contract earnings, he has been successful with sponsorships, earning $13 million, which include deals with Jordan Brand, Gatorade, Subway, NBA 2K, and Ruffles, along with his plant-based candy brand, Small Wins, partnering with Walmart. This decision reflects Tatum's appreciation for where he and his mother came from, not taking financial stability for granted.
Source: YAHOO