JCPenney's CEO Emphasizes Value Beyond Pricing in Holiday Strategy

Reported about 1 month ago

As JCPenney gears up for the holiday shopping season, CEO Marc Rosen highlights the company's $1 billion reinvestment plan that enhances both in-store and online shopping experiences. With remodeled stores, improved supply chains, and a revamped rewards program, Rosen aims to attract diverse working families by offering value that encompasses quality, fashion, and competitive pricing, rather than just low costs.

Source: YAHOO

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