Reported about 14 hours ago
As more companies enforce return-to-office policies, jeans are becoming a staple of workplace attire, according to UBS analysts. The casual dress codes, influenced by rising demand for comfortable clothing and cultural trends like Beyonce's country album, are leading consumers to prioritize denim over formal wear. Younger workers are particularly embracing this shift, contributing to projected growth in the denim market, with brands like American Eagle and Levi's well-positioned to benefit from this trend.
Source: YAHOO