Reported 19 days ago
JetBlue is set to open its first airport lounges at New York's JFK and Boston's Logan International airports as part of its strategy to attract premium customers and enhance profitability. Access will primarily be for holders of a new premium credit card and certain loyalty program members, offering perks like free food and Wi-Fi. CEO Joanna Geraghty aims to shift focus towards luxury offerings after years of financial challenges, aiming for a turnaround in a competitive industry.
Source: YAHOO