JTI Predicts Continued Growth for Cheap Cigarettes in US Market

Reported 26 days ago

Japan Tobacco International (JTI) forecasts that cheaper cigarette brands will capture over 40% of the US market by 2027 as smokers shift from premium brands due to rising prices and economic pressures. The trend has already affected major players like Altria and British American Tobacco (BAT), whose sales have declined. JTI highlights that even as economic conditions improve, the preference for affordable options will likely persist.

Source: YAHOO

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