Reported 7 months ago
With the rise of streaming music and decline of physical albums, K-pop idol groups in South Korea continue to break sales records, but behind the impressive numbers lies a disturbing trend of physical albums being discarded on the streets. Marketing strategies like random photocards and signing events have inflated album sales, leading to excessive purchasing and waste. In response, companies like HYBE are implementing eco-friendly measures like using corn-based plastic packaging and water-soluble coatings to reduce environmental impact. Further reforms in sales tactics could help curb resource wastage caused by the photocard culture.
Source: YAHOO