Reported about 1 month ago
Keurig Dr Pepper has announced a significant acquisition of Ghost Lifestyle and its energy drink line, Ghost Beverages, in an effort to establish a stronger presence in the rapidly growing energy drink market. Ghost's sales have seen remarkable growth, reaching $500 million annually, prompting KDP to initially acquire a 60% stake for approximately $990 million, with plans for full ownership by 2028. This move positions KDP to capture a larger share of a market expected to expand to $33 billion by 2030.
Source: YAHOO