Kimberly-Clark Lowers Sales Forecast Amid Consumer Shift to Budget Brands

Reported about 1 month ago

Kimberly-Clark has reduced its full-year organic net sales forecast after falling short of Wall Street expectations for third-quarter sales, as cost-sensitive consumers are opting for cheaper alternatives over its premium personal care products. Despite a slight price increase, the company's overall volumes remained flat, reflecting market trends where competitors like Procter & Gamble also reported sales declines. Kimberly-Clark now anticipates a growth of 3% to 4% in organic net sales, a decrease from previous projections, while considering the sale of its international tissue business to focus on more profitable areas.

Source: YAHOO

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