Reported 13 days ago
Nestle's KitKat has secured a global sponsorship with Formula 1 as part of a strategy by new CEO Laurent Freixe to enhance the brand's market presence and attract younger consumers. The deal, which runs from late 2025 to 2028, will feature KitKat branding at F1 events in Mexico and Brazil, and includes special promotions and marketing initiatives. This marks a significant shift in Nestle's marketing approach, moving from local agreements to a global strategy, with increased investments in KitKat's marketing budget as the company aims to rebound from previous performance challenges.
Source: YAHOO