Reported about 1 year ago
Recently, South Korea has seen a rise in the cute economy, with popular idol groups launching cartoon character IPs and attracting fans to purchase related products. The use of cartoon characters is not only popular in the K-pop industry but also extends to various regions creating mascots with local features to boost local tourism. These characters create a strong connection between idols and fans, transcending language barriers and strengthening the global fan base. The economic value of character IPs is evident in the success of various collaborations and merchandise sales, showcasing the impact of the cute economy in South Korea.
Source: YAHOO