Kraft Heinz Plans to Sell Its Plasmon Baby Food Brand

Reported 3 days ago

Kraft Heinz is reportedly looking to sell its Italian baby food brand Plasmon, with investment bank Houlihan Lokey assisting in the process. This follows an attempted sale in 2019 that was ultimately abandoned. Binding offers are expected by March as Plasmon, a well-established brand in Italy facing challenges from declining birth rates, prepares for a potential transition.

Source: YAHOO

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