Reported about 16 hours ago
As the $25 billion merger between Kroger and Albertsons collapses, analysts suggest that both grocery giants could pivot to lucrative advertising ventures to enhance competitiveness and revenue. Retail media networks could provide a more profitable avenue than traditional grocery sales, especially against formidable rivals like Amazon and Walmart. With rising food prices driving more shoppers to their stores, Kroger and Albertsons have the opportunity to leverage customer data to attract major advertisers, potentially boosting their profitability in an expanding market.
Source: YAHOO