Kroger Introduces New Protein-Centric Private Brand Line

Reported 1 day ago

Kroger has launched a new protein-focused extension of its popular Simple Truth private label, featuring over 80 high-protein meals and snacks. This expansion reflects the growing trend in the food industry towards protein-rich diets and includes a variety of products such as frozen meals, beverages, and desserts. The company aims to align with consumer preferences and is committed to ongoing growth within its Simple Truth brand.

Source: YAHOO

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