Reported about 11 hours ago
L'Oreal has signed an agreement to acquire the haircare brand Color Wow, aiming to capitalize on the rapid growth of premium hair products. The acquisition comes as L'Oreal's haircare category saw significant expansion, driven by innovative products for various hair needs. Color Wow, known for its frizz control and products for curly hair, is based in the U.S. and Britain. The financial details of the deal remain undisclosed.
Source: YAHOO