Reported about 7 hours ago
Levi Strauss & Co. announced a partnership with Beyoncé, aiming to use her influence to enhance their brand growth, particularly in women's apparel. The company's CFO expressed honor in collaborating with an icon known for empowering women, which aligns with Levi's values. Although Levi's stock initially rose following the announcement, it faced setbacks after a disappointing earnings report. The partnership is seen as a strategic move to reinforce their focus on women's fashion as they expand into a comprehensive denim lifestyle brand.
Source: YAHOO