Reported about 9 hours ago
LinkedIn is enhancing its video advertising initiative by collaborating with more publishers and creators to attract marketing investment. The platform announced the sponsorship of four new video programs by companies like AT&T Business, IBM, SAP, and ServiceNow as part of its BrandLink program. Launched last year and recently rebranded, this program allows selected publishers and creators to feature pre-roll ads and share in the revenue. With the number of involved creators nearly doubling since 2021, LinkedIn reports a significant rise in both BrandLink revenue and payouts to creators and publishers, indicating a strong interest from advertisers to connect with decision-makers in business markets.
Source: YAHOO