Reported 9 months ago
On June 26, 2024, the largest local fitness brand in Taiwan, Fitness Factory, held a book launch event for 'The Fitness Factory Business Bible,' where CEO Chen Shangyi revealed the company's new goal for 2027. With 75 locations already in Taiwan, they plan to expand to 100 stores by 2027. The book shares the company's strategies in facing demographic challenges, offering fitness training in schools, and developing programs for senior citizens. Through a collaboration with an associate professor, Chen Shangyi published the book to provide insights into the fitness industry and share his experiences with those interested in entering the field.
Source: YAHOO