Reported about 9 hours ago
Luxury brands face a significant challenge in appealing to Gen Z consumers, who are expected to comprise 25% of global luxury spending by 2030. While some traditional luxury labels like Coach are succeeding by focusing on sustainability and influencer marketing, others, like Gucci, are struggling with a declining appeal among younger shoppers. Gen Z's shopping habits blend established brands with trendy items and they seek sustainable, affordable luxury, making it crucial for brands to innovate and adapt in a highly competitive market.
Source: YAHOO