Reported about 24 hours ago
Magnite, Inc. has secured a partnership with the Digital News Publishers Association (DNPA) in India, allowing its 22 member outlets to utilize Magnite Access for better control over first-party data. This initiative responds to the growing demand for transparent and privacy-focused advertising solutions in India's digital media landscape. The company has also made significant strides with recent innovations, such as integrating with Acxiom for data targeting and launching 'Pause Ads' for CTV, reinforcing its position as a leading independent advertising platform.
Source: YAHOO