Reported 12 months ago
Mastercard has partnered with Live Nation, the world's largest concert organizer, to introduce exclusive concert pre-sale benefits in Taiwan starting this year. Various concerts such as LANY and Take That have offered priority ticket purchases or exclusive seats for Mastercard cardholders. Surveys showed that 44% of respondents in Taiwan expect credit cards to offer benefits like priority ticket purchases. The collaboration also includes a donation to the Priceless Planet Coalition during select pre-sale events, allowing cardholders to contribute to ecological restoration alongside Mastercard's commitment to charitable actions.
Source: YAHOO