Reported 2 days ago
The article emphasizes the need for freight carriers to move away from relying solely on the spot market and instead focus on securing direct freight relationships with smaller businesses. It highlights the shortcomings of the spot market, including unpredictable revenue and lack of negotiating power, and suggests that building direct connections can lead to stability and growth. The first part of a two-part series details the necessary mindset shift and foundational work required to achieve this transition, including understanding margins, creating a professional carrier packet, and effectively cold calling potential clients.
Source: YAHOO