Reported 8 months ago
The collaboration of 'Marketer x International Digital Marketing Association' on June 23, 2024, delves into grasping marketing budgets and understanding the trends brought about by online marketing. The shift in eras has resulted in increased time spent online by the general public, with consumers habitually conducting internet searches before making decisions. The demand for digital marketing has surged significantly due to the impact of the pandemic, thus heightening the importance of digital marketing. The goal of marketing goes beyond short-term results, emphasizing long-term business objectives. Strategies for marketing budgets can be simplified into online and offline categories, with a focus on online analysis in this article. It suggests starting with setting overarching goals, establishing specific methods to achieve these goals, precisely positioning the directions for more accurate budget planning, and effective outcome control. Readers are encouraged to read the detailed content for more insights.
Source: YAHOO