Reported about 1 month ago
Mattel's CEO Ynon Kreiz is cautious about the upcoming holiday shopping season due to a decline in overall toy sales, which fell 1% to $24.5 billion in the first half of 2024. Although the company forecasts a less severe decline than initially expected and sees strength in certain categories like building sets, industry experts suggest that the toy market remains under pressure. Mattel's second quarter sales also saw a slight decrease, highlighting the ongoing challenges ahead, particularly following last year's Barbie success.
Source: YAHOO