Reported 14 days ago
Max, the streaming platform owned by Warner Bros., is planning to enforce stricter password-sharing policies and increase subscription prices as it grapples with a 4% drop in total revenue and a significant decline in free cash flow. Despite adding 7.2 million new subscribers, the company is following Netflix's lead in cracking down on account sharing, which could lead to higher revenues but may upset current members. CEO JB Perrette indicated that changes will roll out starting this quarter, with further price increases anticipated in the near future.
Source: YAHOO