Reported 3 months ago
McDonald's recent quarterly report revealed a disappointing decline in global same-store sales, attributed to rising prices and a shift in customer behavior. Wedbush's Nick Setyan highlighted that the $5 meal, aimed at drawing customers from grocery shopping, is backfiring by also alienating higher-income customers who don’t need such offers, suggesting that the fast-food giant may need to rethink its pricing strategy.
Source: YAHOO