Reported about 2 months ago
According to Evercore ISI analyst David Palmer, McDonald's is poised for a comeback with an improvement in US market share prospects for 2025, aided by recent successful promotions like limited-edition collector's cups. Despite the chain experiencing a dip in foot traffic and same-store sales earlier this year, Palmer anticipates that strategic menu updates and improved value messaging will restore customer interest over the next decade. Challenges such as increasing competition and shifts in consumer preferences towards healthier dining options remain, yet Palmer sees significant growth potential driven by initiatives focused on chicken sales and value offerings.
Source: YAHOO