Reported 8 months ago
McDonald's is launching a $5 value meal on June 25 as part of their strategy to cater to cost-conscious consumers amidst economic pressures. This move follows a trend in the fast food industry of offering value-focused options. Other chains have also introduced similar deals, with McDonald's aiming to increase guest counts and upsales to improve store performance. Additionally, in California, a McDonald's franchise owner closed a location due to factors such as increased minimum wage and high operating costs, impacting consumer perception of the brand.
Source: YAHOO