Reported about 5 hours ago
McDonald's is set to revamp its menu significantly with the introduction of the 'McValue' menu on January 7, 2025, aiming to attract price-sensitive customers. This new value-centric category will feature a $5 meal deal and a 'Buy One, Add One for $1' breakfast option, responding to rising menu prices that have increased by about 40% over the past five years. Following a decline in sales linked to an E. coli outbreak, the fast-food chain is also investing $100 million in marketing to boost its image as a value-oriented brand, as consumer demand for affordability remains strong amid ongoing inflation.
Source: YAHOO