Reported about 1 year ago
At the Wall Street Journal’s Global Food Forum in Chicago, McDonald’s US chief, Joe Erlinger, stated that the plant-based meat test with the McPlant burger in San Francisco and Dallas was unsuccessful. Consumers in the US are not interested in plant-based options from McDonald’s, with a preference for chicken over beef due to affordability. Beyond Meat Inc., McDonald’s partner for the McPlant burger, saw their shares stabilize following the announcement.
Source: YAHOO