Reported about 1 month ago
McDonald's has reached a settlement in a $10 billion lawsuit brought by media entrepreneur Byron Allen, who accused the company of excluding Black-owned media from its advertising budget and engaging in racial stereotyping. The settlement avoids a scheduled trial and includes McDonald's commitment to buy ads from Allen's companies at market value. Allen claimed to have relied on McDonald's previous pledges to support Black media, highlighting the importance of equitable advertising opportunities.
Source: YAHOO