Reported 2 months ago
McDonald's is attracting customers with its $5 meal deal but is facing significant challenges to maintain its position as a value leader in the fast food industry. Despite the popularity of the meal deal, which has increased foot traffic particularly among low-income diners, the chain reports a decline in same-store sales and a weaker value proposition compared to its competitors. Analysts suggest that rising costs and changing consumer preferences require McDonald's to innovate its menu and marketing strategies to effectively address the evolving market dynamics.
Source: YAHOO