Reported 3 months ago
McDonald's is experiencing a significant drop in sales for 2024, with U.S. sales down 0.7% and global comparable sales decreasing by 1%. The CEO has attributed this decline to rising menu prices, which have increased by about 40% since 2019, making cost-conscious consumers hesitant to dine out. Despite introducing a $5 Meal Deal aimed at attracting budget-minded customers, the initiative has failed to substantially boost foot traffic or translate into increased sales.
Source: YAHOO