Reported 1 day ago
Media companies are vigorously pursuing licensing deals with popular podcasters and content creators as they seek to enhance their offerings and attract audiences. Recent agreements involve well-known personalities and diverse shows, reflecting a growing recognition of the unique influence and authenticity independent creators have, especially in the context of evolving media consumption habits. As traditional outlets face competition from podcasts and social media, many are adapting to ensure they engage younger viewers while maintaining distinctive voices in their programming.
Source: YAHOO