Reported about 5 hours ago
Morgan Stanley analysts predict that a potential TikTok ban in the U.S. could shift nearly $10 billion in ad revenue to competing platforms such as Meta and YouTube. They believe Meta could become the biggest benefactor due to its extensive user base across Instagram, Facebook, and WhatsApp. YouTube, particularly its Shorts feature, may also see increased engagement, though it monetizes at a lower rate. Other platforms like Snapchat, Pinterest, and Roblox could compete for this advertising revenue as well.
Source: YAHOO