Reported 1 day ago
Meta Platforms has announced that it is opening its Threads app to all eligible advertisers worldwide, aiming to create new revenue streams amid uncertainties in the advertising market due to ongoing trade tensions. Launched in July 2023 as a competitor to Twitter, Threads has attracted over 320 million monthly users. Despite a potential $7 billion impact on Meta’s ad revenue from escalating trade wars, the growing user base and possible shifts in advertising strategies may enhance its appeal to marketers.
Source: YAHOO