Reported 11 days ago
Meta Platforms intends to introduce advertisements on its Threads social media app in early 2025, as reported by The Information. The app, launched in July 2023 to rival X (formerly Twitter), has gained significant traction with 275 million monthly active users. Although a small number of advertisers will be allowed to create ads starting in January, Meta CFO Susan Li stated that Threads is not expected to significantly contribute to revenue in 2025. Furthermore, Meta is focusing on enhancing consumer value before monetization.
Source: YAHOO