Meta's Advertising Strength Surpasses Reality Losses, Says Analyst

Reported 3 months ago

Barton Crockett, an analyst from Rosenblatt, shares a positive outlook on Meta Platforms in a recent segment, emphasizing that Meta's robust advertising growth is sufficient to offset significant losses in its reality division. Despite concerns about investments in virtual reality, he argues that Meta's strategic positioning and advancements in AI are yielding better returns for marketers, and they continue to resonate with consumers. With a projected cumulative loss nearing $60 billion in the reality segment, Crockett believes Meta's strong advertising revenues, which are set to grow at nearly 20% year-over-year, make a compelling case for the stock.

Source: YAHOO

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