Reported 2 days ago
Meta is testing advertisements on Threads, its competitor to Twitter, as a way to generate revenue following its 2023 launch. The initial ad tests will target users in the US and Japan, allowing advertisers to extend their existing campaigns to this new platform. With 300 million active users monthly, Meta aims to reassure brands with safety measures and AI tools for ad placements, strategically entering the ad market amid advertiser hesitance with Twitter under Elon Musk's ownership.
Source: YAHOO