Reported 4 months ago
Meta, formerly known as Facebook, is aiming to appeal to Gen Z users through a new product push to revitalize its image. The social network is targeting young adult users between 18 and 29 years old, emphasizing connectivity, shopping, and staying current with trends. Despite Facebook's declining popularity among teens compared to Instagram and TikTok, the platform is experiencing growth among young adults in the US, with increased video consumption and improvements in features like Reels and search functions. The company's efforts to attract creators and enhance user experience seem to be positively impacting user engagement and growth, despite initial concerns about alienating older users.
Source: YAHOO