Reported 1 day ago
Meta Platforms has announced it will begin testing advertisements on its social media platform Threads, targeting a select group of users in the U.S. and Japan as the app surpasses 300 million monthly active users. The initial test will involve image ads appearing in users' feeds, with plans to monitor performance before a wider rollout. This move comes amidst a search for advertising alternatives, as brands look beyond TikTok's uncertainties, and despite earlier comments suggesting Threads would not significantly contribute to revenue in 2025.
Source: YAHOO