Reported 4 days ago
MNTN's CEO, Mark Douglas, discussed the company's robust second quarter results following its recent IPO, highlighting a 35% year-over-year growth in its performance TV ad business and a significant increase in adjusted EBITDA. He explained the evolving landscape of digital advertising, contrasting traditional brand-focused spending with direct response strategies that cater to immediate consumer engagement. Douglas emphasized the resilience of the direct response market, noting how small to medium-sized businesses are increasingly leveraging performance TV for targeted advertising in response to shifting consumer behavior.
Source: YAHOO