Reported 2 months ago
As demand for beers softens amid economic uncertainty, Molson Coors CEO Gavin Hattersley notes that US consumers are increasingly considering value, opting for different pack sizes to manage costs. The company's US volume saw a drop of 7.8% following a significant price increase, although they plan to normalize pricing. Competitors are also experiencing similar trends, suggesting a broader consumer shift towards budget-friendly options in the beverage market.
Source: YAHOO