Reported about 14 hours ago
Mondelez International, the maker of Oreo cookies, is leveraging a new generative AI tool developed with Accenture to reduce marketing content production costs by 30% to 50%. Expected to debut during the next holiday season or the 2027 Super Bowl, the tool will create short TV ads and is already generating content for its products on social media. With a $40 million investment, Mondelez aims to streamline ad creation amidst rising costs and is implementing strict guidelines to ensure responsible content generation.
Source: YAHOO